Love your community – local passion at its best
We Love KB (Kalgoorlie Boulder) is a local initiative showcasing successful, independently run businesses and community organisations that contribute to the vibrant and culturally diverse Kalgoorlie Boulder community.
Run by a small team of passionate locals, We Love KB encourages people to get involved in the local community. This might involve attending local events, discovering a new coffee shop or new ways to connect with other people in the local area.
The goal of We Love KB is to connect with local people and encourage them to rediscover what they love about Kalgoorlie Boulder.
In 2012 We Love KB began as a printed map to encourage residents and tourists to enjoy the best of the local businesses and events.
Since then the initiative has grown into a movement of like-minded community members showing their love for the outback city, supporting local and independent retailers and getting involved in community events.
“Local businesses are all in the same boat – we live in Kalgoorlie because we love the people, enjoy the lifestyle and are grateful for the opportunities, and we are in business because we are passionate about what we do and offer high quality expertise and service. It makes sense to band together and promote the retail and cultural scene as a collective.”
We Love KB Founder Paula Fletcher
A big part of the success has come from We Love KB’s active online presence via their website and social media (including Facebook and Instagram).
By making We Love KB digital, the organisers have been able to grow their audience, reaching locals and visiting tourists alike. The website alone gets approximately 3,000 unique visitors on average per month.
It has also created two-way conversations and opportunities for guests to share their experiences and tell everyone else what they love about Kalgoorlie Boulder.
In addition to growing their online audience, We Love KB is making sure they maintain a physical presence in the local community. For example, they have organised a photography exhibition as part of an upcoming arts festival. The exhibition will feature local residents highlighting what they love about Kalgoorlie Boulder.
Sample photo from the upcoming exhibition courtesy of We Love KB
If your local area is looking to boost its sense of community and encourage people to get involved in local events and support local businesses, you will no doubt find yourself inspired by the success of We Love KB.
Visit the We Love KB website to find out more.
‘We Love KB’ is just one of the many initiatives uncovered as part of the Make the Move campaign to highlight examples of locally-led innovation in regional Australia. Is your community taking a unique approach to promoting its best attributes? Contact us and share your story.
