Airlie Trescowthick | Deniliquin, NSW
“The Farmer Exchange will be a safe, friendly and dedicated space for farmers to connect, ask questions and share farming and business information. It’s about building a place where farmers can help other farmers at a time that suits them, no matter where they live across Australia.
Current social networks do not have the farmer front and centre of their design and functionality. In a matter of hours (sometimes minutes), a thread or conversation can disappear out of sight, making it difficult to continue to engage, or find it weeks or months later.
Farmer Exchange, built by farmers, for farmers, will connect us in order to transfer knowledge in a way we have not seen before – across generations, farming systems, and the country.
We are incredibly excited and humbled to have been named as a 2018 Lightbulb Moments Finalist. The dedicated Development Support Package will be an invaluable opportunity to help us to refine and grow the Farmer Exchange so we are able to positively impact farmers from across Australia and unite the Australian agricultural industry through knowledge sharing.”
They often say, ‘you don’t know, what you don’t know’. This Lightbulb Moment is a great solution to this challenge through its creation and development of a platform for sharing knowledge, building capacity and providing support. Not only this, Farmer Exchange is also helping to build a more sustainable agriculture industry in Australia.
Where are they now?
Airlie and her team are now doing user testing of the platform, incorporating feedback gathered from farmers on their national roadshow. They will soon launch the Farmer Exchange Network across Australia, and invite producers to ask questions and share their knowledge – growing the user base question by question to ensure farmers of all ages, experiences, and production systems, are part of the network.
Being a finalist in the Lightbulb Moments competition has been such an insightful and rewarding opportunity. Having the chance to be mentored by Regional Australia Institute’s CEO, Jack Archer, has given me an abundance of practical advice, as well as the confidence, to continue to follow my dream of connecting Australian agriculture through the Farm Table and Farmer Exchange.