A collaborative approach to promoting a ‘City Change’
Seven NSW regional cities have united to encourage people to make a ‘city change’ and live, work and invest in a regional city.
Evocities is a resident attraction initiative that was launched in 2010 by seven of NSW’s largest regional cities. The participating cities are Albury, Armidale, Bathurst, Dubbo, Orange*, Tamworth and Wagga Wagga.
“Moving to an Evocity is not a sea change, not a tree change but a CITY CHANGE.” Evocities
The purpose of the Evocities campaign is to combat the lack of awareness about NSW inland regional cities amongst metropolitan residents, and drive new residential growth and business investment.
The initiative showcases the abundance of opportunities in these regional cities, notably lower cost of living, strong career and business opportunities and enhanced lifestyle.
“Living in an Evocity means less time commuting, working and stressing, and more time for you and your family to enjoy NSW’s beautiful natural surrounds.” Evocities
Evocities utilises a strategic mix of advertising, marketing and PR activities to help promote the seven city members. To ensure the best use of its resources, research is undertaken on a biennial basis to better understand their market.
This has helped to drive a high level of interest in Evocities. Between 2010 and 2015:
• The Evocities website had more 375,000 visitors.
• The Evocities branded employment website had more than 1.5 million visitors.
• Nearly 5,000 relocation enquiries were lodged.
Importantly, during this time Evocities identified that over 2,500 families had relocated to an Evocity.
To find out more about Evocities visit their website.
Evocities is just one of the many initiatives uncovered as part of the Make the Move campaign to highlight examples of locally-led innovation in regional Australia. Is your community taking a unique approach to promoting its best attributes? Contact us and share your story.
*Orange has recently announced it is withdrawing from Evocities as of July, 2016