Regional Online Heroes

Regional Online Heroes

Minister for Small Business, the Hon Michael McCormack was proud to announce the Northern Territory’s clothing label Magpie Goose as the national winner for this year’s competition.

Image: John Ball, Google Australia; the Hon. Michael McCormack MP, Minister for Small Business; Maggie McGowan, Magpie Goose; and Jack Archer; CEO Regional Australia Institute 

Started by welfare rights lawyer Maggie McGowan in Katherine, Magpie Goose took the crown for its innovative use of the internet to promote and sell its clothing – while providing new economic opportunities for remote Indigenous communities in Northern Australia.

Magpie Goose’s bright and bold statement clothing, created with fabric designed and screen printed by hand in remote Aboriginal communities, showcases and celebrates Indigenous people, place and culture. The great work they are doing is a fantastic example to others, and demonstrates that location is no barrier to running a successful business.


Regional Online Heroes 2017

The Regional Online Heroes competition for 2017 attracted around 100 entries from across the country.  Now in its third year, it is great to see that there is no shortage of innovative and successful regional businesses doing great things online.

The high quality of entries made the task of choosing only 10 finalists a tough one for this year’s judging panel including the Minister for Small Business, The Hon Michael McCormack MP; television presenter, David Koch; Birdsnest founder, Jane Cay; leading Indigenous Scholar at the Queensland University of Technology’s School of Communications, Dr Sandra R. Phillips; the Regional Australia Institute’s CEO, Jack Archer; and the Head of Small Business at Google Australia, John Ball.

This year’s finalists included Birth Beat, Erilan Mastectomy Collection, Garlicious Grown, Graziher, Magpie Goose, One Hour Out, Pointer Remote Roles, The Bruny Island Long Weekend, The Lake House Denmark, and VetShop Australia.

As part of their prize, all finalists were flown to Google Headquarters in Sydney to attend an exclusive masterclass, where they were able to share their stories and develop new skills in the areas of online consumer behaviour, public relations, marketing, and maximising their online presence.

To find out more about the competition and the finalists visit

Click here to view the finalists for 2015 and 2016